Here’s Why Khloe Kardashian Launched a Body-Positive Clothing Line

“I was fat-shamed so much”

by Danielle Sinay

Khloe Kardashian was unfairly subjected to body-shame for years. And now, she’s clapping back — with a body-positive clothing line.

 “I was fat-shamed so much,” Khloe told Glamour. “I love that people are into real women… and I want to keep breaking barriers in the body revolution with this brand.”

Khloe, along with her business partner Emma Grade, founded Good American with a focus on jeans. Khloe says that they “were just done forcing ourselves to squeeze into jeans because they were trendy,” which inspired them to create a line that made jeans for all body types.

“I wanted the jeans that all my sisters wore, but boutiques didn’t go up to size 10, so trying their jeans on made me feel like shit,” Khloe confessed. “I was always embarrassed about that, which is so messed up. I love that I am doing something about it now.”

Good American jeans are now available in all sizes from 0 to 24, which is a huge deal — most brands stop at a size 12. (12+ is considered “plus size.”) So there’s no need for embarrassment, or Spanx, or that aggressive up-down-squatting-straight-leg dance to get into tight jeans (you know what I’m talking about, right?) — just super cute denim that looks and feels good on everybody.

You go, Khlo-Khlo! Congrats on your new line!

***brb buying all of Good American’s jeans***