Josh Richards Drops TikTok For Triller & Signs Record Deal

Josh Richards is making moves. Last week, the company he co-founded, TalentX Entertainment, entered into a groundbreaking partnership with Warner Records, and it was announced that Josh would be the first artist signed to the new label! It’s not surprising, considering his first-ever music release, “Still Softish” (featuring Bryce Hall) racked up over 27 million views in less than four months.

And while the Canada native first built his brand on TikTok, he’s bringing his burgeoning business to a competing app: Triller. The news isn’t particularly surprising, considering fellow Sway House member Griffin Johnson’s tweets from yesterday:

cannot wait to leave tik tok, download triller i made an account and will be using it along with josh & noah

— Griffin Johnson (@lmgriffjohnson) July 27, 2020

im changing my name but my account is @ itzgriffinjohnson for now

— Griffin Johnson (@lmgriffjohnson) July 27, 2020

I’ll still post on tik tok some but switching my focus to triller

— Griffin Johnson (@lmgriffjohnson) July 27, 2020

But now we know why: Not only has Josh become an investor in Triller, he’s also accepted the position of Triller’s Chief Strategy Officer. (Griffin Johnson and Noah Beck are also advisors and equity shareholders.) “After seeing the U.S. and other countries’ governments’ concerns over TikTok – and given my responsibility to protect and lead my followers and other influencers – I followed my instincts as an entrepreneur and made it my mission to find a solution,” he says. “I am proud to announce that I am formally an investor in Triller and will serve as their Chief Strategy Officer.” So awesome!