The 24-year-old Denver-based beauty blogger is the latest face of the brand
By Emily J
For a few years now, Nura Afia has been vlogging beauty tutorials and her signature looks. And now, she’s going from YouTube girl to CoverGirl! After James Charles’s campaign, Nura will be tied to CoverGirl’s So Lashy! Mascara.
Nura kicked off her ambassadorship on Tuesday in New York City. She took photos with fans and had her face emblazoned on a Times Square billboard. “I feel like it shows girls that whatever you believe in, it doesn’t matter if you’re a Muslim or an Orthodox Jew, you can stick to your beliefs and pursue your dreams,” she said. “I think it is so important that all different types of religions and races out there are represented.” YAS! We’re so excited to see a brand like CoverGirl leading the way when it comes to representation and diversity, and helping us remember that we’re all so beautiful now!