Taylor Caniff Is Giving Back Through His New Perfume Launch

We love the glam way the star is making a difference.

If you love exciting new beauty products AND supporting a great cause, you’re going to be all about Taylor Caniff’s latest launch. The web star has just debuted his first-ever perfume called Regardless by Taylor, a super limited edition fragrance inspired by the way scents trigger fond memories. That on its own is pretty brilliant.

But as he shared on his social media, a portion of sales prices will also be donated to the Make a Wish Foundation, an organization that helps kids with life-threatening illnesses experience their big dreams. This detail makes the whole thing a thousand times better!

“The perfume is now live! I’ve worked 2 months on this perfume to come up with the perfect ???? smell ??,” Taylor posted on Instagram. “I’m signing all boxes ?? today!!! Very limited and part of the proceeds are going to @makeawishamerica Links in my bio ?? Love you allllll ?? Also free shipping today!!!”

He also shared a behind-the-scenes snap that shows him personally autographing 100 perfume boxes for fans who shop the scent. How special is that?!

From the packaging to the inspirational cause, there’s a lot to love about Taylor’s forray into the beauty world!

Written by Kristine Hope Kowalski