Check out the singer’s new collab with Diff Eyewear.
What’s better than a new pair of sunglasses for those sunny summer months ahead? Definitely a pair designed by Demi Lovato. But what’s even more amazing about the singer’s latest style collaboration is that for every pair of her frames that she sells, the brand gives back a pair of prescription glasses to someone around the world who needs them. A total win-win.
“I’m so excited to announce the collection I designed with @diffeyewear is now live on diffeyewear.com! ??,” Demi announced on her Instagram, sharing a first look at her campaign. “This project is special to me because a pair of reading glasses are given to someone in need with every pair of sunnies sold.”
“We’re so grateful that this partnership with Demi Lovato has allowed us to expand our charitable outreach by continuing to provide reading glasses to people in need,” the brand shared in their own Instagram post.
You know that looking stylish while giving back is the perfect combination!
Each of the four different colors of Demi’s sunglasses designs (rose gold, purple, grey blue, and gold brown) are now shoppable on the brand’s website, priced out at the middle-of-the-line price of $85 each, with discounts if you buy a second pair for a friend.
But, to celebrate the new launch, the brand is currently running a free giveaway with three chances for superfans to win! To enter, follow the instructions on the Instagram post below.