“We wanted you to be the first to hear about something we’ve been working so hard on”
You may know Little Mix best for their fantastic voices and jam-worthy songs – but there’s no denying that members Jade Thirlwall, Jesy Nelson, Leigh-Anne Pinnock, and Perrie Edwards know a thing or two about mega-fierce makeup looks. The performers have some serious style, onstage and off, which is why it’s so exciting they’re officially working on their very own cosmetics line, LMX.
That’s right: Little Mix took to Instagram to announce that they have been secretly cooking up some (affordable!) glam for us! “We wanted you to be the first to hear about something we’ve been working so hard on…introducing LMX by Little Mix and our first ever limited edition cosmetics range. Coming September 2018 to @bootsuk,” the band shared on its account.
We’re so pumped that the girls are bringing their stellar style to a drugstore brand by collaborating with Boots. While some fans initially worried this partnership may be exclusive to the girls’ native UK, we’re keeping an optimistic approach: many Boots products are sold worldwide online and at stores like Target, Walgreens, and more – so we hope to see LMX on our shelves soon!
You can preview Little Mix’s first ever campaign photo shoot in their video below: